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Healthcare Brand Package

Graphic Design

1. Brand Language

1. Logo and Color Palette

2. Brand Package

3. Mascot

4. Website

1. Brand Language

Brand Ideology

  1.  Focus on healing the patients and not treating them.

  2. Promoting the perception of diseases as a mere hiccup in an ongoing good life and not the beginning of a bad life.

  3. ZEN approach to healing, i.e. healing is as much mental as it is physical.

Color Palette

#FE8A71 - Pastel colors to calm down the patients and emit a welcoming and warm vibe.

#10A9B2 - Parent Color for the overall brand and two daughter colors to represent the two category of services.

#FFDD7C - Bright colors to represent joy.



1. Logo and Color Palette

Brand Guidelines:

1. Focus on healing the patients and not treating them.
2. Promoting the perception of diseases as a mere hiccup in an ongoing good life and not the beginning of a bad life.
3. ZEN approach to healing, i.e. healing is as much mental as it is physical.

2. Brand Package

Print Collaterals and Mockups

Learnings:

1. A brand package must be created and well stored online, prior to proceeding with any content or collateral creation.

3. Mascot

Meet Zeno, a vibrant and energetic member of the Izen Imaging team who plays a key role in creating a warm and welcoming environment for all our patients. Zeno is known for his infectious positivity and ability to brighten the atmosphere, no matter the circumstances. Specializing in spreading smiles, he ensures that every interaction at Izen feels personal and comfortable. With a passion for engaging with people, Zeno loves to chat, offering support and a friendly presence throughout your visit. His goal isn’t just to provide excellent medical care but also to make every patient feel valued and at ease, turning a routine visit into a pleasant experience. Zeno is here to make sure your time with us is filled with care, kindness, and a genuine sense of belonging.

4. Website

Website made on Wix

Tools Practiced...

Adobe Illustrator

Adobe Premiere Pro

Adobe Photoshop

Credits...

All designs and content: Harshal Pilania

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